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21 Best Referral Programs and What they Can Teach Us
Referral programs are a low-cost, high-reward way to scale your business quickly using your best asset: your customers. By turning your customers into brand advocates, you can lower customer...
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How to Amplify Retention Marketing with Referrals
As your business grows, so will the cost of acquiring customers. Some of it is due to rising paid media costs. But it’s also the nature of doing business. You need more resources to reach more...
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Build the Case for Customer-Led Growth with These Referral Statistics
Referral marketing is an avenue for building trust with new customers of all ages. It makes people more likely to consider purchasing from your brand and creates an instant connection between you and...
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Glossier Marketing and The Value of Customer-Led Growth
With over 3 million Instagram followers, Glossier has built an impressive community of loyal supporters who are not only customers but also incredibly effective salespeople. Glossier’s marketing...
View Article5 Essential Tips to Implement Effective Customer-Led Marketing
Customer-led marketing is a strategic approach to marketing that ensures efforts and touchpoints are aligned with what customers truly want and need. It is an essential component of customer-led growth...
View Article4 Proven Steps to Build A Customer Referral Program
Do you have a favorite food or restaurant you first tried because a friend or family member thought you’d like it? Many of our favorite things are introduced via the recommendations of people we know...
View ArticleAffiliate Marketing vs. Referral Marketing: Which Is Right for You?
Businesses today are hard-pressed to find the most effective marketing strategy that yields solid and consistent results. Affiliate marketing and referral marketing are both powerful tools that support...
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Why Referral Marketing Works: 8 Benefits for Business Growth
Businesses today are still looking for the most effective marketing strategy that yields solid and consistent results. Affiliate and referral marketing are powerful tools that support growth by...
View ArticleReferral Marketing Lessons from FinTech: A Greenlight Case Study
Extole recently hosted a discussion with Juanfe Rios, Senior Product Manager at Greenlight, as part of the industry-first Customer-led Growth Summit. Throughout Greenlight’s partnership with Extole,...
View ArticleAdvanced Customer-led Growth: Insights from Extole’s CEO Matt Roche
In the fifth session of the Customer-led Growth Summit, Matt Roche, CEO of Extole, shared insights on the evolving landscape of customer acquisition and retention. Let’s explore the key takeaways from...
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